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Sincerity®

by Kevin Mercurio

We, at Sincerity® Foods,
For family groceries,
Will tell you only the truths,
For your eating luxuries.

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Greetings and salutations!
As you walk into our marts.
Such pretty presentations!
Please use our baskets and carts.

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Our produce is the freshest,
Our bakery is divine,
Our meats and fish, the finest,
Our foods are always sublime.

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We line our spacious aisles,
With only our best products.
Employees dressed with style,
Performing no misconducts.

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Packs with different colours,
Bottles of many sizes,
Fresh foods in our cold coolers,
At competitive prices.

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Please gander at our labels,
Our many signs and displays.
They will make you capable,
And certainly make you stay.

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They will tell you what to buy,
And what to surely avoid.
You will need a working eye,
Plus a mind free and devoid.

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Just know all the key words!
In which we will provide.
And do all the key verbs!
Those feelings will subside.

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Can you read ingredients?
What’s food and what’s chemical?
Aware of the benefits?
You are? Oh, that’s comical.

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Sales in all our departments,
In fliers for you to read.
Sent to flats and apartments,
For products you may not need.

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Catchy names for many brands,
So that you will never lose.
Filled to the edge of our stands;
Makes it easier to choose.

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Please don’t forget to sample!
Know the Sincerity® lore.
For we know how to handle,
So that you’ll leave wanting more.

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Grab the organic veggies,
The whole-wheat bread’s a riot,
Hormone-free meat, we have these!
For a full-balanced diet.

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Sugar-free, and fat is low?!
Natural, and gluten-free?!
Know the company’s motto:
We’ll describe it to a T.

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At least, that’s what you should think,
For we are still a business.
Our customers are the link,
For profits to expenses.

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Buying thing after thing,
Because that is what’s right.
We are here to help bring,
Food knowledge into light.

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You may now leave us our score,
Without having even tried.
Please, do come back to our store,
Where we never, ever lied.

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_____

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“Advertising is legalized lying.”
H. G. Wells

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